On 4 December 2025, the ICO provided an update on its cookie compliance action, reporting that 95% of the UK’s top 1000 sites are now compliant with the cookie rules.
The ICO’s assessment focused on:
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Whether non-essential advertising cookies were stored on users’ devices before users could exercise their choice to accept or reject them.
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Whether rejecting non-essential advertising cookies was as easy as accepting them.
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Whether any non-essential advertising cookies were placed even though a user had not consented to them.
If you are contemplating taking advantage of the relaxation in the cookie rules which will be brought in by the Data (Use and Access) Act 2025 and would like some help to understand how the rules will apply to your business, please get in touch by emailing hello@hellodpo.com
