AI compliance
Embrace AI and develop privacy confidence with our AI compliance guidance
As organisations increasingly adopt AI to improve productivity, efficiency and decision-making, the risk of data protection non-compliance also increases. With AI systems relying on vast quantities of personal data to make them work correctly, legislative scrutiny around how personal data is collected, processed, and protected when using AI is intensifying. For organisations deploying or developing AI technologies, navigating evolving AI legislation is critical to avoid penalties.
Navigating AI regulation and governance
The EU AI Act, GDPR and specific global AI legislation align with established data protection principles, such as transparency, accountability and fairness, increasing responsibilities and workloads for privacy professionals. Understanding and staying up to date with the established and emerging AI laws can be challenging.
Our expert data protection team provides comprehensive AI compliance support to mitigate the risk of non-compliance and encourage responsible use of AI to build trust with individuals.
How we help your AI compliance journey
AI compliance in practice
- We offer tailored AI guidance and support for organisations adopting AI and work proactively with your internal teams to assess all privacy risks with AI.
AI governance framework
- We prepare AI governance frameworks that guide how AI systems are designed, deployed, and monitored to ensure compliance with data protection laws and create easy-to-use policies and procedures to manage the legal and regulatory aspects of AI technologies.
AI explainability
- We work with you to help you document and clearly explain how an AI system makes decisions or predictions, especially when those decisions impact individuals. Under the UK GDPR, individuals have the right to meaningful information about automated decisions, making explainability a key compliance requirement. We’ll work with your technical teams, review model cards and the personal data used to train AI, so you can demonstrate your responsible use of AI.
AI risk assessments
- We work with you to conduct AI risk assessments to assess the AI system’s purpose, personal data used, potential harms (e.g. bias or lack of transparency), and steps required to mitigate those risks. Our robust assessments are completed with regulatory compliance and emerging AI legislation in mind to reduce risk and improper use of AI.
AI training
- Delivered in-person or virtually, our AI training promotes a privacy-first mindset and helps teams identify and mitigate risks associated with AI technologies. It’s ideal for educating cross-functional teams deploying or using AI tools. Once completed, your team will understand their responsibilities and will ask the right questions before using AI tools.
To meet the team and find out more about our sector specialisms
Why choose HelloDPO?
AI expertise
Our team are experienced qualified data protection lawyers and practitioners who will interpret and advise on meeting regulatory requirements. At the forefront of emerging legislation, our advice is always up to date and practical.
Comprehensive support and advice
Our AI compliance services cover all AI matters for your journey to and maintaining compliance. We can support at any stage, with a proactive approach and clear advice.
Varied sector experience
With a wide range of sector experience including financial services, hospitality, retail, tech, automotive and more we’ll bring this wealth of knowledge to guide you in the fast-paced and emerging AI data protection landscape.
FAQs
What are the GDPR rules for AI?
There are four GDPR principles that align to AI these being:
1. Transparency: Regardless of whether the AI solution is developed for bespoke deployment or is an off-the shelf system, as a controller of the AI tool you have primary responsibility for ensuring that an appropriate explanation is available to the individuals using the AI solution.
2. Fairness: You must take into account the overall impact the AI processing will have on the individual. The use of AI systems can lead to biased and discriminatory actions, especially if they are being used to make predictions or decisions about individuals.
3. Lawfulness: You must have a lawful basis to use the personal data. This will apply if you are using the personal data to train a new AI system or are making predictions using an existing system. There may be a number of lawful bases that will need to be considered so choose the most appropriate one and document your decision and the processing in your privacy notices and record of processing.
4. Purpose limitation: You must only use personal data for a specified, explicit and legitimate purpose. When AI uses personal data you must ensure that you are not now using personal data for a new purpose. If you are, you need to ensure you have a legal basis and you have informed individuals about the processing. You should consider the whole AI lifecycle broadly and be specific about the purpose for each stage; data collection training and deployment.
Why is AI training so important?
- AI literacy of the people within your organisation using AI is crucial so they can make an informed privacy focussed decision on deployment of AI systems. Organisations need to demonstrate they have taken sufficient measures to train all those dealing with the operation of AI systems.
Are there penalties for non compliance with the EU AI Act?
- Yes, non-compliance can result in hefty fines up to €35 million EUR or 7% of the total worldwide annual turnover for the preceding financial year, whichever is higher. For full details on the penalties you can expect, watch our webinar Navigate the EU AI Act with confidence.
Our experience...
Speaks for itself through collaboration with leading global brands such as…
- Tech giants
- Health tech start-ups
- Forward-thinking financial institutions
- Global dating app
- One of the largest entertainment record labels globally
- Shopping meccas
- National broadcasters
- Professional services firms and regulators
Sector specialisms and in-depth experience
Client retention rate and long lasting relationships
Learners who complete our data protection training each year
Don't just take our word for it
“If you’re looking for trustworthy, pragmatic and diligent legal advisors, say Hello(to)DPO! The team has been a great support to Skyscanner on a broad range of privacy and data protection matters, whether advising at a compliance level or on more acute legal issues. You’ll enjoy considerate, timely and helpful advice, provided by professionals with whom it’s a delight to work.”
Gemma Witham
Director of Legal (Privacy), Group Privacy Officer, Sykscanner Limited
Don't just take our word for it
“We have been working with HelloDPO for several years now and I have always found them to be friendly, approachable and above all professional in their approach. I would have no hesitation in recommending them.”
Serena May
Director, Southern HR Ltd
Don't just take our word for it
“We have worked with Jenai, Alison and the HelloDPO team for over 5 years as our DPO and have found their advice and support invaluable. They are pragmatic and flexible in the advice they provide, and assist in making data protection compliance apply in a corporate environment. Working with them is like having additional members of our team, and the relationship has flourished over time.”
Craig Saunders
Head of International Privacy, Aetna Global Benefits (UK) Ltd
Don't just take our word for it
“The team (Jenai and Lisa) provided DPO services and compliance support to our business for over a year, during which they consistently delivered high quality advice and excellent client service. The demands of the hospitality industry are high and HelloDPO adapted to this quickly and seamlessly – they are responsive, knowledgeable, and pragmatic. They are also a pleasure to work with.”
Frasers Hospitality (UK) Ltd
Don't just take our word for it
“We have been working with HelloDPO for nearly a year. The team have been great to work with, highly professional and flexible. Most importantly, they have given clear advice and guidance in what is a very complex area. Well done and we look forward to continuing working with you!”
Ruth Hidalgo
Director, Chartered Accountants Worldwide
Don't just take our word for it
“The HelloDPO team have led us patiently through the intricacies of GDPR over the years, helping us to navigate a careful path to ensure understanding of the rules and therefore compliance with them. HelloDPO are a pleasure to work with and I’d have no hesitation in recommending them to others looking for good, commercial advice in this complex area.”
Sanjay Patel
Finance Director, Cadogan Group Limited
Don't just take our word for it
“We have recently engaged HelloDPO and the team, led by Jenai, has been responsive, practical and generally very helpful when dealing with our data protection queries. We look forward to what’s on track to becoming a great working relationship!”
Federica Cozzani
Senior Legal Counsel, Compre Group
Don't just take our word for it
“Jenai and Emma are amazing to deal with. They strike the right balance between understanding the business needs while doing it’s fiduciary duty to ensure we are on the right track from a legal, ethical and moral perspective. Working with HelloDPO’s guidance over the past 2 years has enabled X-Mode (now known as Outlogic) to be able to navigate complex and at times uncertain waters with GDPR in a strategic and ethical manner.”
Joshua Anton
CEO, Outlogic
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“A great bespoke service, delivered flexibly by absolute experts in a friendly, collaborative and accessible way. I cannot recommend more highly!”
Clare Russell
Interim Head of Legal, Vue UK and Ireland
Don't just take our word for it
“HelloDPO have been brilliant at getting our data compliance into shape. We have come such a long way in our ways of working and they are always on hand to help when we have complicated or urgent issues – they have simply become part of the team.”
Josh Towb
Head of Business Transformation, Jigsaw
Don't just take our word for it
“The HelloDPO team have provided Channel 4 with a wide range of data protection advice over the years. Alison is always delightful to work with, and her advice is pragmatic and set within a commercial context, which is particularly helpful. HelloDPO runs regular DP Confessionals, which provide our team with a valuable wider industry view and a sense of issues which other organisations are struggling with, and the ways in which they are approaching them.”
Rebecca Miller
Channel 4