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ICO issues fine for unsolicited direct marketing

The ICO has recently fined Energy Prices Direct £160,000 for engaging in unsolicited marketing. The fine itself is not particularly notable (and falls under the pre DUAA 2025 maximum fine of £500,000) but it does serve as a useful reminder that unsolicited marketing is still very much on the agenda for the ICO and that with the maximum fines under PECR now matching those under UK GDPR, ensuring your marketing team is acting in a compliant way has become even more important.

If you would like some help to get your team up to scratch on the regulations, please get in touch by emailing hello@hellodpo.com

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