Franchise

New ICO direct marketing guidance


The ICO has created a new hub for direct marketing which has several pieces of guidance as well as FAQs and checklists to assist organisations with direct marketing.  In its preamble to the guidance and resources the ICO acknowledges that direct marketing can be of value to the customer, making them aware of new products and services and when it is done responsibly it can increase trust and confidence in the brand or organisation.   The ICO goes on to stress the importance of acting within the legislation and in accordance with the guidance as failure to do so has the potential to cause nuisance, harm and distress on a large scale.

The guidance is split up into the following sections:

1.           Getting started with direct marketing

This section contains the new direct marketing guidance from the ICO which has a step-by-step guide to undertaking direct marketing. There is also a direct marketing guide for small organisations.

2.           Detailed guidance from direct marketing

This section contains the existing guide to PECR which you should be familiar with.  It also contains guidance on business-to-business marketing.

3.           Sector specific guidance

This section covers direct marketing in the public sector, guidance for the use of personal data and political campaigning and information for organisations which wish to use the services of data brokers.

4.           Practical direct marketing resources

This section has several resources.  There is a direct marketing checklist, some FAQs, an at a glance guide to sending marketing messages, a tool to help you choose the lawful basis for your direct marketing, a self-assessment for direct marketing and training resources which can be used to assist organisations in training their employees.

5.           Find the right direct marketing product for you

This section contains a number of questions and commonly searched issues and by clicking on the links you will be directed to the guidance which is relevant to those issues.

If you are planning to embark on or update your approach to direct marketing, the team would be happy to assist. Feel free to get in touch with your usual contact, or email hello@hellodpo.com for more information.

Share:

Facebook
Twitter
Pinterest
LinkedIn

Related Posts

Don't just take our word for it
"We have been working with HelloDPO for several years now and I have always found them to be friendly, approachable and above all professional in their approach. I would have no hesitation in recommending them."
Serena MayDirector, Southern HR Ltd
Serena May
"We have been working with HelloDPO for several years now and I have always found them to be friendly, approachable and above all professional in their approach. I would have no hesitation in recommending them."
Serena MayDirector, Southern HR Ltd
Serena May
“We have worked with Jenai, Alison and the HelloDPO team for over 5 years as our DPO and have found their advice and support invaluable. They are pragmatic and flexible in the advice they provide, and assist in making data protection compliance apply in a corporate environment. Working with them is like having additional members of our team, and the relationship has flourished over time."
Craig SaundersHead of International Privacy, Aetna Global Benefits (UK) Ltd
Craig Saunders
“The team (Jenai and Lisa) provided DPO services and compliance support to our business for over a year, during which they consistently delivered high quality advice and excellent client service. The demands of the hospitality industry are high and HelloDPO adapted to this quickly and seamlessly – they are responsive, knowledgeable, and pragmatic. They are also a pleasure to work with.”
Frasers Hospitality (UK) Ltd
“We have been working with HelloDPO for nearly a year. The team have been great to work with, highly professional and flexible. Most importantly, they have given clear advice and guidance in what is a very complex area. Well done and we look forward to continuing working with you!”
Ruth HidalgoDirector, Chartered Accountants Worldwide
Ruth Hidalgo
“The HelloDPO team have led us patiently through the intricacies of GDPR over the years, helping us to navigate a careful path to ensure understanding of the rules and therefore compliance with them. HelloDPO are a pleasure to work with and I’d have no hesitation in recommending them to others looking for good, commercial advice in this complex area.”
Sanjay PatelFinance Director, Cadogan Group Limited
“We have recently engaged HelloDPO and the team, led by Jenai, has been responsive, practical and generally very helpful when dealing with our data protection queries. We look forward to what’s on track to becoming a great working relationship!”
Federica CozzaniSenior Legal Counsel, Compre Group
Federica Cozzani
“If you’re looking for trustworthy, pragmatic and diligent legal advisors, say Hello(to)DPO! The team has been a great support to Skyscanner on a broad range of privacy and data protection matters, whether advising at a compliance level or on more acute legal issues. You’ll enjoy considerate, timely and helpful advice, provided by professionals with whom it’s a delight to work.”
Gemma WithamDirector of Legal (Privacy), Group Privacy Officer, Sykscanner Limited
Gemma Witham
“Jenai and Emma are amazing to deal with. They strike the right balance between understanding the business needs while doing it’s fiduciary duty to ensure we are on the right track from a legal, ethical and moral perspective. Working with HelloDPO’s guidance over the past 2 years has enabled X-Mode (now known as Outlogic) to be able to navigate complex and at times uncertain waters with GDPR in a strategic and ethical manner.”
Joshua AntonCEO, Outlogic
Joshua Anton
“A great bespoke service, delivered flexibly by absolute experts in a friendly, collaborative and accessible way. I cannot recommend more highly!"
Clare RussellInterim Head of Legal, Vue UK & Ireland
Clare Russell
“HelloDPO have been brilliant at getting our data compliance into shape. We have come such a long way in our ways of working and they are always on hand to help when we have complicated or urgent issues – they have simply become part of the team."
Josh TowbHead of Business Transformation, Jigsaw
Josh Towb
“The HelloDPO team have provided Channel 4 with a wide range of data protection advice over the years. Alison is always delightful to work with, and her advice is pragmatic and set within a commercial context, which is particularly helpful. HelloDPO runs regular DP Confessionals, which provide our team with a valuable wider industry view and a sense of issues which other organisations are struggling with, and the ways in which they are approaching them."
Rebecca MillerChannel 4
Previous
Next

Subscribe to our privacy news and legislation updates

Subscribe now

We are here to make our data-driven world a more equitable and ethical place to live, work, and thrive by pragmatically balancing our clients’ commercial ambitions with every individual’s right to privacy.

Linkedin
Navigation
Legal & compliance
HelloDPO Law Logo
© 2024 HelloDPO. All rights reserved. The use of any material on the website without our prior written consent is strictly prohibited.

Website developed by Bowler Hat

Data Protection; Demystified